We prepared a very concise brief of top line campaign idea and execution strategy for KFC.
This include:
A Campaign Theme
The Big Idea
Execution Strategy
1.0 CAMPAIGN THEME:
KFCember: A Kentucky Feast of Cheer and Chicken!
2.0 THE BIG IDEA
Christmas (The December Festive Period) in Nigeria has a tradition of Family, Fun and Chicken. Most people prioritize family by visiting homes, having family dinner, even if it is just that once a year.
The colourful lights, the beautiful songs, the outfits, the matching dresses and then watch & glass combo for the kids coupled with the gifting only screams cheers and fun Though not statistically proven, Christmas can be argued to be the happiest holiday.
But what is Christmas without chicken? And what is a more fun Christmas without a fingerlicking KFC chicken?
The essence of this campaign is to prioritize the importance of the holiday...
This word play combines “KFC” with “December” to create a festive and catchy campaign theme that highlights both the holiday spirit and the delicious KFC chicken.
3.0 STRATEGY